<div class="blur-container">
  <div class="blur-layer layer1"></div>
  <div class="blur-layer layer2"></div>
  <div class="blur-layer layer3"></div>
  <div class="blur-layer layer4"></div>
</div>

.blur-container {
  position: fixed;
  bottom: 0;
  left: 0;
  right: 0;
  width: 100%;
  height: 80px;
  pointer-events: none;
  z-index: 4;
  overflow: hidden;
}

.blur-layer {
  position: absolute;
  inset: 0;
  pointer-events: none;
}

.blur-layer.layer1 {
  backdrop-filter: blur(1px);
  -webkit-backdrop-filter: blur(1px);
  mask-image: linear-gradient(to bottom, transparent 0%, black 100%);
  -webkit-mask-image: linear-gradient(to bottom, transparent 0%, black 100%);
}

.blur-layer.layer2 {
  backdrop-filter: blur(2px);
  -webkit-backdrop-filter: blur(2px);
  mask-image: linear-gradient(to bottom, transparent 10%, black 100%);
  -webkit-mask-image: linear-gradient(to bottom, transparent 10%, black 100%);
}

.blur-layer.layer3 {
  backdrop-filter: blur(4px);
  -webkit-backdrop-filter: blur(4px);
  mask-image: linear-gradient(to bottom, transparent 20%, black 100%);
  -webkit-mask-image: linear-gradient(to bottom, transparent 20%, black 100%);
}

.blur-layer.layer4 {
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  mask-image: linear-gradient(to bottom, transparent 30%, black 100%);
  -webkit-mask-image: linear-gradient(to bottom, transparent 30%, black 100%);
}

South Wall Art

/ Gold Coast, Australia
A wide selection of high-quality wall art prints.
  • UX & UI Design
  • Digital Strategy
  • Custom eCommerce
  • Modular Content

Project overview

We partnered with South to transform their art collection into a seamless e-commerce reality. By focusing on minimal design and clean code, we created a responsive store where the art takes centre stage.
The result is a fast, scalable, and user-friendly experience that makes browsing and buying framed prints effortless on any device.

The challenge

The challenge was balancing a visually-dense catalogue with high-speed performance. As an aesthetic-driven brand, the site needed to stay "invisible" to let the art shine, while maintaining a robust, friction-free journey from browse to purchase.
We eliminated friction in the checkout process to ensure a seamless transition from browsing to buying.

What we did
(and what we avoided)

  • Mobile-first architecture

  • Minimalist "gallery-style" interface

  • Streamlined conversion funnel

  • Intuitive cart and checkout integration

  • Scalable framework for growing catalogues

  • Visual noise
  • Laggy load times
  • Over-complicated navigation
  • Clunky checkout steps
  • Cutting corners

Our focus lies in delivering tangible bottom line outcomes that make a real impact.

  • E-commerce UX/UI Design
    Created a bespoke, minimal interface designed to maximize visual impact and simplify product discovery.
  • Streamlined Checkout Integration
    Developed a frictionless shopping cart and multi-method payment gateway to enhance conversion rates.
  • Performance-Driven Development
    Built the platform using clean, scalable code to ensure the site remains fast and stable during high-traffic periods.
  • Responsive Framework
    Executed a full device-compatibility strategy, ensuring a seamless and "app-like" experience for mobile shoppers.
  • Scalable Content Architecture
    Set up an intuitive backend system that allows the South team to easily manage and expand their art catalogue as the brand grows.

Awards

  • Best innovation
    CSSDA / January 2023
  • Best UI Design
    CSSDA / January 2023
  • Best UX Design
    CSSDA / January 2023
  • Innovation Excellence

    CSSDA / March 2025

  • UI Design

    CSSDA / March 2025

  • UX Design

    CSSDA / March 2025

    • We wanted a site that felt like us: clean, creative, and easy to use. The team absolutely nailed it. From day one, they just got what we were going for. Now our customers can explore and buy our art without any friction, and the whole thing just looks bloody great. Honestly, couldn’t have asked for a better crew to work with.
    Santiago / Director of South Wall Art

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