Lovestone Cottages

/ Sunshine Coast, Australia

A premium website for a premium escape.

UX & UI Design
Animation and Interaction
Modular Content
Intuitive Content Management

Project overview

Working closely with Jon and Tam, we moved away from a basic informational site to a high-performance, automated booking machine. From directing the new photography style to building a custom management backend and syncing data with their marketing team.

We ensured that every digital touchpoint feels as premium as the cottages themselves.

The challenge

Jon and Tam offer an incredible luxury experience, but their digital presence didn’t reflect the exclusivity of their cottages. The previous site was outdated and made it difficult to manage updates, while the booking process was completely disconnected from their marketing efforts.

We built a modular system where high-end aesthetics meet robust backend intelligence.

What we did
(and what we avoided)

High-end visual storytelling
Modular backend management system
Photography art direction
Zapier automation workflow

Low-quality stock imagery
Disconnected booking journeys
Manual marketing data entry
Rigid, unmanageable page layouts

Our focus lies in delivering tangible bottom line outcomes that make a real impact.

Creative Art Direction
We worked side-by-side with their photographer, defining the visual style and specific shots required to ensure every image integrated perfectly with the new website.
Modular Backend Architecture
Developed a custom dashboard that allows Jon and Tam to independently manage their website without touching a single line of code.
Automated Marketing Sync
Zapier integrations to automatically push booking data to their marketing specialist, eliminating manual reporting.