<div class="blur-container">
  <div class="blur-layer layer1"></div>
  <div class="blur-layer layer2"></div>
  <div class="blur-layer layer3"></div>
  <div class="blur-layer layer4"></div>
</div>

.blur-container {
  position: fixed;
  bottom: 0;
  left: 0;
  right: 0;
  width: 100%;
  height: 80px;
  pointer-events: none;
  z-index: 4;
  overflow: hidden;
}

.blur-layer {
  position: absolute;
  inset: 0;
  pointer-events: none;
}

.blur-layer.layer1 {
  backdrop-filter: blur(1px);
  -webkit-backdrop-filter: blur(1px);
  mask-image: linear-gradient(to bottom, transparent 0%, black 100%);
  -webkit-mask-image: linear-gradient(to bottom, transparent 0%, black 100%);
}

.blur-layer.layer2 {
  backdrop-filter: blur(2px);
  -webkit-backdrop-filter: blur(2px);
  mask-image: linear-gradient(to bottom, transparent 10%, black 100%);
  -webkit-mask-image: linear-gradient(to bottom, transparent 10%, black 100%);
}

.blur-layer.layer3 {
  backdrop-filter: blur(4px);
  -webkit-backdrop-filter: blur(4px);
  mask-image: linear-gradient(to bottom, transparent 20%, black 100%);
  -webkit-mask-image: linear-gradient(to bottom, transparent 20%, black 100%);
}

.blur-layer.layer4 {
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  mask-image: linear-gradient(to bottom, transparent 30%, black 100%);
  -webkit-mask-image: linear-gradient(to bottom, transparent 30%, black 100%);
}

3cPR

/ Sydney, Australia
A sophisticated home for reputation management.
  • UX & UI Design
  • Modular Content
  • Intuitive Content Management

Project overview

We worked with Paul to launch his very first website, moving his expertise as a trusted adviser into a custom-designed digital platform. The goal was to create a space that felt as sophisticated and insightful as the PR advice he provides.
It was about taking a career’s worth of authority and giving it a permanent digital home.

The challenge

The main challenge was building an "artistic" yet professional brand from scratch for someone who had never had a web presence before. We had to find the right balance—creating a site that felt modern and bold without losing the seriousness required for financial and corporate advisory work.
The goal was to make a strong first impression that felt established, not experimental.

What we did
(and what we avoided)

  • Custom "art-led" design

  • Podcast integration

  • Clean UI focus

  • Mobile-responsive coding

  • Strategic navigation

  • Generic "consultant" templates
  • Cluttered sidebars
  • Confusing content structures
  • Overly corporate "stock" visuals
  • Complicated user flows

Our focus lies in delivering tangible bottom line outcomes that make a real impact.

  • Custom Brand & Web Development
    Building a unique digital identity from the ground up.
  • Media Integration
    Setting up the technical framework to host and display podcast episodes.
  • Responsive Frontend Build
    Ensuring the artistic design holds its integrity on mobile and tablet.
  • SEO Foundation
    Structuring the site so Paul’s expertise are easily found by his target audience.
The whole process was straightforward and the communication with David was excellent from start to finish. The result perfectly captured the direction I wanted, and I’ve been working with David ever since — it’s been three years of great collaboration.
Paul / Director at 3cPR

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