<div class="blur-container">
  <div class="blur-layer layer1"></div>
  <div class="blur-layer layer2"></div>
  <div class="blur-layer layer3"></div>
  <div class="blur-layer layer4"></div>
</div>

.blur-container {
  position: fixed;
  bottom: 0;
  left: 0;
  right: 0;
  width: 100%;
  height: 80px;
  pointer-events: none;
  z-index: 4;
  overflow: hidden;
}

.blur-layer {
  position: absolute;
  inset: 0;
  pointer-events: none;
}

.blur-layer.layer1 {
  backdrop-filter: blur(1px);
  -webkit-backdrop-filter: blur(1px);
  mask-image: linear-gradient(to bottom, transparent 0%, black 100%);
  -webkit-mask-image: linear-gradient(to bottom, transparent 0%, black 100%);
}

.blur-layer.layer2 {
  backdrop-filter: blur(2px);
  -webkit-backdrop-filter: blur(2px);
  mask-image: linear-gradient(to bottom, transparent 10%, black 100%);
  -webkit-mask-image: linear-gradient(to bottom, transparent 10%, black 100%);
}

.blur-layer.layer3 {
  backdrop-filter: blur(4px);
  -webkit-backdrop-filter: blur(4px);
  mask-image: linear-gradient(to bottom, transparent 20%, black 100%);
  -webkit-mask-image: linear-gradient(to bottom, transparent 20%, black 100%);
}

.blur-layer.layer4 {
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  mask-image: linear-gradient(to bottom, transparent 30%, black 100%);
  -webkit-mask-image: linear-gradient(to bottom, transparent 30%, black 100%);
}

Go2 Finance

/ Gold Coast, Australia
A human face for high-stakes finance.
  • UX & UI Design
  • Conversion Optimisation
  • Custom Development

Project overview

Working with Brent, the mission was to elevate Go2Finance to compete with the heavy hitters in the asset brokerage space without losing the personal, approachable touch that defines them.
We completely redesigned their digital presence, moving away from "corporate coldness" towards a premium, human-centric experience.

The challenge

The asset finance industry is flooded with generic, sterile websites that feel unapproachable. Brent needed a site that looked as professional as a major bank but felt as personal as a local partner.
Beyond the aesthetics, the site needed to function as a lead-generation machine, turning traffic from Google Ads into qualified prospects.

What we did
(and what we avoided)

  • Bespoke human-centric UI design

  • High-end media art direction

  • Multi-step lead qualification funnel

  • Premium brand repositioning

  • Cold corporate stock photos
  • Overwhelming financial jargon
  • Static, dead-end pages
  • Friction-heavy contact forms

Our focus lies in delivering tangible bottom line outcomes that make a real impact.

  • Premium Visual Direction
    We directed the production of new photos and videos, ensuring the media files were not just "nice shots" but strategic assets that fit the vibe of the new site.
  • Human-Centric UX Design
    Designed a custom interface that balances "high-end broker" authority with a friendly, approachable layout that builds immediate trust with the audience.
  • Lead Generation Funnel
    We turned complex forms into a smooth, welcoming conversation. Clear CTAs lead users through a simple multi-step journey that feels like a chat, making it easy for them to share what they need while keeping them engaged every step of the way.

Awards

  • Best Innovation
    CSSDA / September 2025
  • Best UI Design
    CSSDA / September 2025
  • Best UX Design
    CSSDA / September 2025
  • Innovation Excellence

    CSSDA / March 2025

  • UI Design

    CSSDA / March 2025

  • UX Design

    CSSDA / March 2025

    • Keep exploring